About Lower Impact
30% (and growing!) of our new arrivals are made from lower environmental impact materials
We’re making on-trend fashion more sustainable by transitioning our products to be made with lower environmental impact materials.
With the launch of Lower Impact in 2022, we've made good progress with 30% of our new arrivals being made with materials that have a lower impact on the environment. We're committed to making more progress and continually growing our range.
How are the Lower Impact materials better for the environment?
We have created the Lower Impact material guide below to outline the advantages of using these alternatives.
On average, each item in the range is created with a material composition of 80% lower impact materials, but all items in this range must consist of at least 50% lower impact materials.
Each Lower Impact item will list the material composition under the product description.
Lower impact materials guide
| Materials | Verification | Benefits |
|---|---|---|
ORGANIC Organic cotton | All of our organic materials are certified to the Global Organic Textile Standard and Organic Content Standard | Grown using less water and without the use of harmful pesticides, herbicides and fertilizers |
RECLAIMED Recycled cotton | All of our reclaimed materials are certified to the Global Recycled Standard and Recycling Content Standard | Reuse existing fabrics and plastics to prevent unnecessary waste to landfill and give used materials a second life |
WATER-BASED Water-based PU | All water-based materials are tested for chemical compliance | Created using only water-based solvents that are kinder to our planet |
FOREST LENZING™ ECOVERO™ | All forest friendly materials meet the verification requirements of LENZING™ and Birla Cellulose™ | Made from wood using innovative technologies that preserve natural resources |
Shop Lower Impact
We have introduced new Lower Impact ranges such as Linen 365, Soft Fit Luxe & Dream Fleece, all designed to be capsule wardrobe staples.
Shop the range now